Many policy teams in Brussels have all the expertise and mission, but their content lives in a bubble. It feels technical, jargon-heavy, or limited to insiders. Engagement is low, and posts don’t reflect the impact of their work.

The unbubble programme helps fix that.

It’s a 3-month coaching programme for policy and communication teams in EU institutions, associations, and NGOs who want to make their mission visible and relatable on social media, without adding more work to their plate.

What you will achieve through unbubble

You will achieve a clear, structured content system.

A clear, structured content system that aligns with your policy goals

You will achieve a consistent voice.

A consistent voice that makes complex topics understandable

You will achieve confidence in social media posting.

Confidence in what to post, why, and for whom

You will achieve visibility.

Visibility among the right audiences: policymakers, stakeholders and communities that matter to you

How it works

The programme combines strategy, structure, and hands-on practice.

Over three months, we move from analysis to execution through a mix of workshops, collaborative calls and guided exercises:

Month 1: From mission to content.

Month 1: From mission to content

We kick off with a strategy workshop where we turn your mission into key content pillars. You’ll walk away knowing what to post and why.

Month 2: Build your content system.

Month 2: Build your content system

We create your content library, tailored to your team’s specific needs and capacity. No more blank-page anxiety or chaotic last-minute posts.

Month 3: Create content for impact.

Month 3: Create content for impact

You’ll learn frameworks, formats, and hooks that make your content relatable and visible, even when the topic is complex or niche, and you’ll practise them with my feedback.

Throughout the programme, you get:

Monthly workshops (4h) and wrap-up sessions (2h)

6 flexible feedback calls (6x1h)

Hands-on support, tailored to your goals and pace

By the end of it, your team will:

Have a clear, scalable content system

Feel confident in what to say and how to say it

Create posts that resonate in the EU Bubble and beyond

Who it is for

Ideal for EU institutions.

Communication teams in EU institutions, associations and NGOs

Ideal for policy communicators.

Policy communicators who struggle to make complex policy work engaging

Ideal for organisations tired of posting into the void.

Organisations tired of posting into the void and ready for content that works

What my clients say

Interested?

Send me an email at hello@kasiakowalewska.eu.